SonReal is a Juno and MMVA nominated artist whose unique approach to hip-hop has allowed him to sustain a loyal and growing domestic fan base. SonReal’s success took shape online when several of his music videos racked up over hundreds of thousands of views on YouTube. He was able to maintain buzz around his music with the release of a number of mix tapes over the years. Where’s Waldo?(2011), Words I Said(2012), and Good News (2012). SonReal’s mixtapes travelled quickly online and received support from some of the largest hip-hop blogs including 2dopeboyz.com, nahright.com and hiphopdx.com. “Good News” is widely regarded as one of the key stepping-stone in SonReal’s career to-date, setting the stage for a recording deal with independent label Black Box Recordings.